Apple Apple connects an emotional

Jerry450

Joseph Sugarman Let’s explore the emotional pull of the word “thorn.” When you hear that word, you may immediately think “sharp,” “prickly,” “pain.” Terms associated with discomfort. Thus, the phrase “a thorn in my side” triggers emotions you’d want to avoid. Now, let’s flip the script. Let’s discuss “love.” When you hear the word “love,” you experience warm feelings. You may think of your spouse, your parents, your children, your best friends.


Or the first time you fell in love. Either way, the word “love” is a strong Indonesia Phone Numbers 175 Million List emotional word. Now, check out this copy from Apple’s website: Apple iPhone Persuasive Copywriting That Triggers Emotion Image Source: word with its iPhone Also, potent use of personification. Use the contrast principle In his book Influence: The Psychology of Persuasion, Robert Cialdini mentions an experiment where students take turns





sitting in front of three buckets of water: one cold, one at room temperature, one hot. Each student received the same instructions: Place one hand in cold water, and the other in hot water. Then, place both hands in the room-temperature water. Surprisingly, each hand had a different reaction to the room-temperature bucket. The hand that previously was in cold water felt hot, and the hand that was in hot water felt cold.