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This is done by bringing digital PR under the umbrella that digital PR falls under. The origin of digital public relations The reason why digital public relations evolved from traditional public relations is to solve problems. In recent years, digital PR has grown into a service and profession in its own right. But it exists because the industry needs it. Digital PR evolved because the industry needed a scalable and repeatable way to build high-quality backlinks. Practitioners need to get smarter. As search engines increasingly learn how to ignore or even penalize paid links, practitioners realize they have to earn links. Hence the rise of another name for earned media digital PR.
The digital PR community has been in its infancy since the 1970s, beginning to learn from traditional PR. They understand that journalists have certain needs and digital PR can help them meet those needs. Journalists need stories first. So numbers are starting to provide these stories better. What’s more, digital PR excels at photo retouching delivering stories that encourage journalists to link back to client websites. This is how the relatively young disciplines of digital PR and digital marketing evolved to what they are today. Its evolutionary story also explains why it sometimes looks a little strange.
These days it's not uncommon for a metal garage retailer to post an infographic about animal life expectancy or a bingo company to post a blog post about sexual fetishes, all in the name of link building. It’s certainly more creative than old-fashioned link building tactics like spamming comment sections and backlinks to client websites. But the end goal is the same getting links. Vanity Metrics There’s no doubt that getting links is the raison d’être of digital PR. The question is why so much digital PR dresses it up in different ways. Too often, loosely related activity metrics are broadly incorporated into a measurement mix. middle. In most cases, these indicators successfully evade scrutiny.
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發表於 2023-10-14 14:01:39
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