Yandex Wordstat: what is it, why is it needed and how to use operators in Wor...

shuklarani41423

The free Wordstat service from Yandex is a universal tool for those who want to fill their site with truly useful and interesting content. To generate it, you need to know not only the gender and age composition of your target audience, but also understand what these people are interested in, what their pains and needs are.

What can Wordstat do?
Wordstat, which can be used in conjunction with other analytics tools, will help you choose the most relevant keywords. This means increasing your portal's chances of getting to the top of search results. In addition, the service will help you:

Collect a semantic core for SEO promotion. In order to find the necessary on page seo service information on the network, Internet users use certain words and phrases on the topic of interest. Search engine robots scan sites and form search results in accordance with matches found on the Internet. The more often a specific request is used, the more relevant it is considered.
Yandex Wordstat statistics show how often users enter certain combinations into the search bar. Using this data, the semantic core is selected - a pool of keywords that should be organically included in the articles posted on your site.

Adapt the site to different devices. By analyzing information about what gadgets visitors use, you can draw conclusions about the profitability of launching a mobile application or a version of the site for smartphones and tablets. In addition, the data helps to update the content that is read from different devices and place the most popular information in the mobile and desktop versions of the portal.
Analyze demand. When planning to expand the range, it would be a good idea to also clarify the volume of demand. Yandex Wordstat analytics will help you evaluate how often users search for a particular service or product, track seasonality and popularity in a particular region, and make a decision based on the data obtained.
Update the content on the site. The system will help you find out what exactly your target audience is interested in. By selecting the most high-frequency queries, you can not only use them as keywords, but also deeply cover the topic in your publications. Articles that highlight information that is truly interesting to users significantly improve the ranking of web resources.
Unfortunately, not all website owners and even webmasters know about the functionality of Wordstat, using it very limitedly. Understanding the principles of this service helps entrepreneurs better understand their target audience, promote the site more effectively and improve the performance of marketing campaigns.

At the same time, the seemingly simple interface of the system has a number of nuances. There are no tips on how to use it on the main page of the service. Critically important when working with Yandex Wordstat is the ability not only to search, but also to process information. Let's figure out together how to work with the service and use search operators.

How to use Yandex Wordstat?
There is nothing complicated in interacting with the service.

Step 1. Open the Wordstat home page


To do this, follow the link. You will see a rather laconic page with a search line. Here you need to enter a word or phrase in order to find out its frequency. We chose "website builder".

Step 2. Analyze the dynamics of requests


The first thing Wordstat will show in the updated interface is the dynamics of your phrase search over the past few years. Analyzing the data, we can conclude that interest in searching for a website builder has decreased by about 20% since 2022. There was a surge in interest in searching in February 2022, when many services began to leave Russia.

The system allows you to make a selection by region and see from which devices this query was entered most often.