Their behaviors and actions taken

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The number of times users tapped to see your next story The number of times users tapped to see your previous story What if we wanted to calculate the completion rate and see who viewed all our stories? We can do this by dividing the number of people who saw our last story by the number of people who saw the first, and then multiply the result by . In this way, we would have a percentage number that tells us the completion rate. Two important metrics you can track through insights are the swipe-ups users make in your stories and clicks to your website.

But what Instagram doesn't tell us is what happens next what do users do once they arrive on your website? This is why it can be extremely useful to combine Instagram insights with Google Analytics. How to use Google Analytics to evaluate the impact of Instagram on your seo expater bangladesh ltd marketing strategy All of these metrics outlined in the previous paragraph are useful for determining the impact of Stories on our Instagram strategy, but to see what impact Stories have on our overall marketing strategy, we can use Google Analytics. Google Analytics allows us to view a report of the results on the website of the activities carried out on social media for our marketing strategy.



We can insert goals into Google Analytics, such as signing up for a newsletter or making a purchase, so that when people are redirected to our eCommerce site from Instagram, we can see it from here and analyze the related data. By doing so, we will be able to monitor conversions and attribute credit to the right channels. UTM parameters By using the tools offered by Google Analytics, you will be able to realize the impact of your Instagram strategy on your overall marketing strategy.