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Are the links that appear below the description of the website within the SERPs. Its objective is to provide the user with relevant information about a website when they are looking for something specific. There is no direct way to activate them organically. But if you have an optimal website design , Google can give us a hand. However, if you have the Google Adwords service , it is possible to display up to links . Knowledge panel ADVERTISEMENT These are the graphics that show a detailed description of the keyword, offering relevant information about a public place, company, hours, among others. For example, if you search for Google in the Google search engine , a box will appear on the right with information about the company, CEO, year of founding and other related data. News When entering a keyword, the

user is shown a SERP functionality where several featured news Chinese Australia Phone Number List items appear, in addition to the organic results. "Other people are also searching" The so-called Short-Click is a box where a list of queries related to the keyword is displayed, under the heading "Other people also search." As an SEO strategy, it is about satisfying the user's intention to ensure that the SERPs do not have the need to show other results due to excess advertising, long loading times, lack of content quality, among others. Immediate response It offers a specific definition of the keyword that the user uses, as well as a link to the website. It is interesting when it comes to defining





a specific term and helps position blog posts and web pages that have good SEO practices. Local pack Within the functionalities of the SERPs we can find the ability to show a graphic response to a question. For example, if you search for a keyword similar to "how is the weather" , Google will show a graphical report of the weather for that day and the following days according to your geolocation. How to identify resources and what tools to use for analysis? Each resource is displayed according to a search intent. For example: know about a topic; know ab