According to a Wyzowl report

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Are you interested in a content marketing approach? → A web writing agency at the service of your project! Did you like our article? See you tomorrow on our page Facebook Eminence, Instagram Eminence or even Linkedin Eminence to discover two additional tips J For more complex products, such as software or tools that require configuration , product videos can help to better understand how they work and reassure the customer about purchasing that product . As for an auto service video for example , in which the mechanic walks viewers through the standard inspection process and points out potential red flags.

Aong the way, it can help reduce prospects' fears . and increase your credibility. The objective of this type wedding photo editing service  of video is to reassure customers , show them that your offer solves a specific problem and immerse them in your brand story immersion principle . Educational and explanatory videos allow you to acquire knowledge and get answers on a specific subject. Internet users will be able to apply your product advice in their daily lives. They want useful, fun and qualitative content . , “ of consumers prefer video content to discover new products or services rather than articles, infographics, books or combined presentations.



By gaining their trust and attention, you will be able to increase your conversion rate. Virtual events The current health crisis has accelerated the development of virtual events and have become a major ally for businesses. The priority was to maintain the link with consumers and keep the customer experience intact. Concerts, virtual fashion shows, product showrooms, training and webinars have allowed brands to survive during confinement and above all to entertain and be present for their customers. Shoppable videos _ These short videos make it possible to trigger the act of purchase from a video being viewed online by an Internet user .