What is marketing thinking

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In this situation, you will have two different streams of thinking Case 1 : Thinking of putting customer interests first, finding ways to solve customer problems Case 2 : Fearing damage to your company, find every way to "silence" customers, ensuring the information does not spread. What is marketing thinking? Obviously, as you can see, these are two completely different ways of thinking. In some cases, two different ways of thinking can still lead to the same solution. Because you are lucky to find an optimal solution for both parties, the customer is satisfied and the company is safe. However, in reality it is very difficult. Usually you will encounter situations where both sides cannot be satisfied. At that time, it is imperative that we choose the company's benefits or the customer's benefits. These two ways of thinking will offer two completely different solutions. Example 2 Situation: You have a banner placed in a newspaper that is ineffective but the cost for that banner is very high During the meeting, there were 2 proposals: Person A: That Banner position is not effective, look for another position.


Person B : Check to see if the banner is displayed enough as in the contract, if the banner has Email Data link errors, if there are any errors on the website during the time the banner is displayed, re-analyze to see if the article content is correct. Is it consistent with the message on the banner?... Example of marketing thinking Example of marketing thinking We can see that person A's thinking style is simple, if he sees a good banner then do it, if he sees a bad banner then he doesn't do it. But for person B, it's different. If it doesn't look good, you need to analyze and consider the influencing factors and only make a decision after having full information. Here, no one is without thinking, everyone has a way of thinking to make their decisions. It's just that some people have good methods, some people have poor methods.



Characteristics of people with a marketing mindset A person with a marketing mindset will be someone who, when faced with a business/marketing problem, will immediately think of: Who are the customers? And what do they need? How to satisfy this need? How to profit from that satisfaction? From there, you can derive the main and most basic characteristics of a person with a marketing mindset: Characteristics of people with a marketing mindset Characteristics of people with a marketing mindset Be sensitive in determining customer profiles and needs , find ways to solve problems through understanding customers and customer needs. Can set goals for money, revenue, and profit through optimal market research.