How to Optimize Your Telemarketing Campaigns

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Reward loyal customers . With celebratory offers and exclusive dealshaving a segment for loyal customers is a great strategy . For ecommerce email marketing in particular—ever heard that it costs more to generate new customers . Than it does to retain existing ones? Plus, your ride-or-die customers will love feeling like . Part of a special club.Maybe your company is celebrating an important anniversary or milestone—your year-one . Customers deserve a special coupon code for helping grow your business early on, don't you . Think? Get more customer reviewsautomate the processor try rewarding your most engaged or highest-spending customers .

(based on what high engagement or spending looks like for your business) with early access . To new offerings before your other segments are clued in. For example, sephora offers early . Access to new products for its highest rewards macedonia dataset tier—not an email-specific example, but you can . Certainly make this incentive and reward work for your email marketing campaign. Bb vs. Bc: . Keep them separatedhere's a two-for-one segmentation idea: create separate segments for your bb and bc . Customers. If you sell in bulk to bb customers, they're most likely not going to .

Want to know about a $ off sale you're running or an influencer-hosted instagram live . Event. Meanwhile, they will want to hear about business-exclusive tutorials or webinars. Create email campaigns . Specifically for each audience when it makes sense to—but keep in mind this probably won't . Be the case for every single email. That's the beauty of email segmentation—several lists can . Coexist at once, and you can use whichever one makes sense for that content. Lean . Into readers with high open ratescustomers who open most of your emails do so for .